THE HO-COUTURE. BY. MARGIELA

THE HO-COUTURE. BY. MARGIELA

BRAND OVERVIEW

Margiela as the godmother of going beyond the norms, known for exploring different art themes  from deconstruction, fragmentation, and the reconstruction of found objects with a surreal vision that goes beyond shapes to land on the planet of deep sensations. All in the pursuit of creating pieces from the overlooked, the unseen and the unwanted where beauty is raw, hidden in shadows. 

Which takes us to the planet of sex workers, the dark-nights of the night whom beauty and heavy details are ignored and secretly stolen in the name of the devil’s mistresses—sinners, rule breakers and society’s trash. 

Yet their imprint on fashion cannot go unnoticed, their stolen aesthetics, their historic rebellion & boldness was and still the source of inspiration that led to the creation of many powerful pieces and successful fashion campaigns but there’s a thick line between inspiration and  imitation which is the act of Paying Homage.

INSIGHT

Fashion shows command influence and thrive in today’s digital spotlight.

IDEA

A fashion show that empowers FSW with a bold digital twist.

MOOD BOARD

The Invisible Show draws from the surreal, maximalist spirit of Paris, NYC, and London’s underground streets. With a striking palette of red, animal prints, and metallics, the runway comes alive under a dimly lit, mysterious glow, evoking an atmosphere of allure and intrigue.

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